I love to Blog

I write articles on business, UX, SEO, Digital Marketing, and Websites for small businesses.

A lot of my post ideas come from when I am working on websites I didn’t build, when I am training others or when I am working on my businesses. I hope you find my posts interesting and helpful.

  • fractional tech partner

    What is a Fractional Tech Partner? And why your business might need one
    I know, right? ‘Fractional Tech Partner’ sounds like bloated, over-engineered jargon that makes me roll my eyes too. Honestly, it’s…
  • Lara Pritchard 2026 business reset blog featured image

    My mid-year 2026 business reset (where the hell have I been?)
    No, I haven’t retired to Thailand just yet. In fact, I haven’t been anywhere. I simply haven’t wanted to take…
  • A man in a hoodie works on a blank-screen laptop at a clean, minimalist workspace indoor.

    Owning your narrative: Building digital brand authority beyond the social media noise
    I have spent almost my entire career within the tech industry. For a few decades now, I have been building…
  • Core Web Vitals blog

    Core Web Vitals: The Secret Sauce for a User-Friendly (and Google-Friendly) Website
    Search Engine Optimisation (SEO) is a well-known (but often misunderstood) marketing channel that boosts your online visibility. Many people think…
  • tech partner

    My New Fancy Job Title & What It Actually Means For You
    I’ve never really cared much for job titles. While some people like to big up their expertise and label themselves…
  • Kadence Kickstarter

    Kadence Kickstarter: Let’s build together
    Let’s build a website together using my two favourite WordPress tools: Kadence WP Theme and Rocket.net Hosting (Now available at…
  • Wordpress spring clean checklist blog post

    The Essential WordPress Spring Clean Checklist
    September’s here, and with spring in the air, it’s the perfect time to give your WordPress website a proper digital…
  • kempshero

    Case Study: Martial Arts Website
    Client Kemp’s Mixed Martial Arts Kemp’s Mixed Martial Arts, an established martial arts academy in South Nowra, approached me initially…
  • responsive typography

    Responsive Typography: It’s time to Ditch the Pixels!
    When I teach WordPress, one of the first things I teach is responsive typography. Why? Because it’s a simple thing…
  • SEO Tips for Better Ranking Blog

    Getting Found Online: SEO Tips I Share with My Clients
    So, you’d like your website to rank higher in Google’s search results? Understandably! Every business wants that. But SEO isn’t…
  • Brand Essential Blog Post

    Brand Essentials: A Practical Guide for Small Business Owners
    These days, everyone’s talking about brands: brand packages, brand essentials, brand strategy… But what is a brand, really? And why…
  • Lara Pritchard

    My Tech Journey: From Corporate Databases to WordPress Websites
    A few months ago, while working on a particularly complex WordPress project, I had a lightbulb moment. It made me…

  • Website Costs in Australia: A Clear and Simple Guide (2024)
    Dreaming of a website that not only looks fantastic but also drives serious results for your business? You’re on the…

  • The Different Types of SEO Explained (2024)
    In today’s digital world, your business’s success often hinges on its online presence. Search Engine Optimisation, or SEO, is your…
  • VIP Days Australia Website Directory Launching Soon

    My New Website Business: VIP Days Australia. The Story Behind the Idea
    Earlier this year, I attended a web developer summit, and the speaker raved about the one week VIP Intensive service…
  • Website Content Checklist Blog

    Website Content Checklist
    Website content is often the bottleneck in web development agency projects. During VIP intensives, if no website-ready content is available,…
  • Website Construction Blog Post Image of a woman and a construction sign

    Website Construction: 6 Steps to Building Your Online Home
    If you have ever tried to build your own WordPress website, you know how confusing it can be to figure…
  • a purple and green book with a white symbol on it

    What are Wordpress User Roles?
    WordPress user roles are a fundamental aspect of the WordPress platform that allows you to control and manage what actions…
  • Do I need legal Pages on a website Blog Post

    Do I need legal pages on a website?
    I am a web developer, not a lawyer but one thing I do know is that legal pages on a…
  • 7 Features Every Website Should Have Blog

    7 Features Every Website Should Have
    Most small business owners only put up a website as an afterthought once they’ve gotten their business established. Unfortunately, if…
  • Why Is My Website Not Generating Leads? Blog Post

    Why Is My Website Not Generating Leads?
    Running your own business is tough enough work, but keeping your website up to date and proactively taking steps to…
  • Why is good web design important blog post

    Why is Quality Web Design Important?
    Proper web design is a key element in procuring and keeping customers. Your brand identity and online presence are shown…
  • What is Responsive Web Design and Why is it Important?

    What is Responsive Web Design? Why is it Important?
    You may not know what responsive web design is, but you’ve definitely noticed its impact if you’ve used your phone…
  • Why Use Mailpoet Blog Post

    Why Use MailPoet?
    Many options are available when looking for an e-mail service provider (ESP) for Email Marketing (EDM). Whilst most of them…
  • What Is An SEO Audit Blog Post

    What Is An SEO Audit
    An SEO audit is very much like getting a tune-up on your vehicle in that they both look at the…
  • Why Use Mailpoet Blog Post

    Do you have an old mailing list?
    It’s quite well known that email marketing has an excellent return on investment (ROI). The kicker is, it’s only as…
  • User Experience: 6 Things People Hate on websites

    User Experience: 6 Things People Hate on websites
    If you’ve been struggling to get website traffic — it could be directly related to your website and not the…
  • Why A DIY Website Might Actually Be Bad For Business

    Why A DIY Website Might Actually Be Bad For Business
    You are hopefully already aware of just how vitally important having a strong online presence is for your business. Having…
  • Why I love Fluent Forms Blog Post

    Why I love Fluent Forms
    Website forms are an essential part of communication. Fluent Forms is one of the fastest-growing form plugins for WordPress users…
  • Inbound Links 101 Blog Post

    Inbound Links 101 – What You Need to Know
    Inbound links (also known as backlinks) are an SEO strategy that savvy businesses use to their advantage to improve their…
lara pritchard web developer and technical SEO

Hi, I am Lara

I started working in web in the 90s, essentially at the start of the internet, when nobody used it. It’s changed a lot!

I love learning and am constantly revising as I love tech, and I want my work to be exceptional.

I am currently spending a lot of time with various AI models, as I have always enjoyed creating logical workflows and time-saving automations.

I specialise in data-driven revenue-focused solutions, allowing businesses and entrepreneurs to make the most of their time with smart tech solutions.

I also offer personalised 1:1 training to empower clients with the skills I have learnt in the past 3+ decades of working with tech and running my own businesses.

I love blogging and sharing my knowledge. I write about a lot of different topics, mostly because of questions I am asked when teaching clients or when I am testing something and can’t find any existing blogs on the topic.

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