Why Is My Website Not Generating Leads?

Written by Lara • 8 December 2022

Running your own business is tough enough work, but keeping your website up to date and proactively taking steps to further your lead generation can be more than you bargained for.

Whether your business is B2B or B2C, you want to ensure your website always works for you, generating as many qualified leads as possible and converting them into clients and customers.

If you find that your leads are drying up or having issues generating them at all, all hope is not lost. While there is no one magic button to fix every potential problem, there are steps you can take to motivate leads to flock to your page.

Today, we will look at some reasons why you may not be generating leads like you used to and share some advice to help you get back on track.

Your Site’s UX isn’t great

User experience has everything to do with turning leads into conversions. If user interface (UI) is the car, then user experience (UX) is how it drives, so remember that both are vitally important, but UX is what gets you across the finish line.

To that end, if you can’t catch a customer’s eye in the first 15 seconds, then you’ve lost them, and they will go elsewhere, so the harmony of the interface and the experience are integral to your success.

Solution: Provide visitors with easy navigation and a website piques their interest. Ensure your website is curated for your audience and has relevant calls to action wherever their placement makes sense and benefits the user.

No one wants the online version of a used auto salesman begging them to “BUY” at every turn. With an easy-to-use UX and a fun, well-directed page, you can generate interest and decrease your bounce rate, which are crucial to revitalising your lead generation.

Your Site Isn’t Optimised For Search

Traffic and leads go hand-in-hand, but what happens when both go stale? Poor traffic is likely the combination of several factors, but there are a few common culprits that trigger Google’s wrath:

Poor website speed
Hosting large image or video files on your site
Overuse of Pop-ups
No SEO implementation at all

Solution: Now more than ever, it’s essential to become proficient at the basics of SEO. You don’t have to be a whiz at technical SEO to know some basics to get your page back to generating traffic.

Make sure your website is SSL certified. If not, Google will mark it “unsecured” and notify visitors when they visit your page. While it may not directly hurt your search ranking, it will keep you from generating quality leads, as users are far less likely to provide their personal information to an unsecured site.

As I’ve previously mentioned, you have less than 15 seconds to capture someone’s attention. If that time is taken up with your page loading old flash (which is no longer supported by Google) or too-large photos, you will lose your potential customers much faster than your website can load. Google also penalises slow-loading pages in the search results, so ensure that you audit your site and eliminate cumbersome images, videos, or other large files that may slow down your page and clean up sluggish re-directs or broken code that may be dragging down your performance.

You are Keyword Stuffing

There was a time when keyword stuffing (shoving as many relevant keywords and phrases into a spot on your website as possible) worked well, and you could get away with having a bunch of word salad paragraphs to get a higher rank in the SERP. That method of SEO manipulation is now frowned upon, and Google will penalise you even more.

Solution: Write exciting and relevant copy that speaks with authority in your niche, fits your brand’s authentic voice, and uses keywords where they fit, and you will soon be climbing up the SERP again.

You Aren’t Mobile Friendly

Mobile devices now make up more than half of all web traffic worldwide, with 54% of users coming from mobile devices. Ensuring your site is properly viewable and readily accessible on any device is more critical than ever.

Failing to make your website mobile responsive means that you are not only turning away more than half of the traffic coming to your page, but you are also running afoul of Google’s own search ranking criteria. Since July 2019, Google has been using mobile-first indexing to prioritise mobile-responsive sites over ones not in the search results.

Solution: Google provides a mobile-friendly test tool to determine if your page is mobile-friendly or not.

If you are web savvy, you can create a mobile website conversion.

If you aren’t a web design guru, consider chatting with me about website development.

I am a professional web developer and can not only help you improve your mobile design and improve your SEO, but they can also help boost your conversion rate once the leads start rolling in.

Generating quality leads is not an instant fix, but with some patience and the right knowledge on your side, your website can be optimised for search engines and better tailored to your potential customers, providing a better experience that converts more leads into sales.

Need Help Generating Leads?

Contact me today to learn how we can get you the traffic you need to help your business grow and thrive.