As Your Fractional Tech Partner

I’ve spent 35 years untangling complex business and technical puzzles. I’ve seen things I’ll never forget, the good, the bad, the genuinely shoddy, and plenty of “OMG! WTF is that? Who the hell does that?!” type scenarios.

I have absolutely zero tolerance for poor logic or lazy workmanship. If your systems are a mess, I’ll tell you straight up, and then I’ll fix it.

Your systems should be working for you, not against you

As your Fractional Tech Partner, I listen and learn, then work on your digital systems to provide a solution that suits your business and, just as importantly, suits you.

Your tech should be a powerful asset that makes you money, not a source of stress, lost time, embarrassment, and lost revenue.

Are your business systems a disjointed mess of tools that don’t talk to each other? Do you feel like you’re constantly fighting your tech just to get through the day?

Most small business owners end up with sub-par systems because they don’t know what “good” looks like, and why should they? You’re an expert in your business, not a web developer or technical architect. 

Understandably, your systems may be either non-existent or created by many different providers, and you may not have realised the work isn’t great until it actually breaks.

I’m Not an Agency. I’m Your Part-Time Tech Partner

When you work with me, you aren’t being passed off to a junior staff member who is learning on your dime. You are getting me, directly and unfiltered. 

I bring decades of experience to the table. I landed my first job in web development when there were fewer than 200 URLs on the entire internet (my first webpage was HTML written in Notepad and uploaded via dial-up). 

The web was a little boring at the time, so I moved into the corporate world as an Analyst Programmer in banking and finance. I worked on projects for the’millennium bug’ and, as a Microsoft Certified Professional, I built numerous custom systems with VBA to streamline workflows. I also provided training across the Microsoft product suite (mostly Access and Excel)

 In 2001, I co-founded a digital agency that grew rapidly; because the systems we have today didn’t exist yet, we bootstrapped our own custom infrastructure to keep everything running smoothly.

I have been the founder or partner in 10 or so businesses (some successes, some spectacular failures), and I have learnt a great deal across all areas of digital. I have worked alongside many experts in areas such as branding, marketing, social media, and EDM, and absorbed a massive amount of knowledge along the way.

Being a tech addict who loves to learn, I have done tonnes of courses and have a folder full of certifications to prove it. 

For the last 26 years, I’ve personally specialised in complex web development, automations, integrations, and SEO. I think outside the box, and my technical work focuses on supporting my clients’ complete business goals, not just following an AI-generated checklist.

I am the person who wrote the SOPs, not the one who follows them.

I speak “Geek” so you don’t have to

I understand how these tools actually work under the hood, which means I can: