# About

> I'm Just a Tech Addict Building Digital Things Welcome to the workshop of a tech addict I am always building something, and often it's custom dynamic website solutions fueled by my serious obsession with WordPress, AI, automation, and the perfect…
> URL: https://lara.net.au/about/
> Last modified: 2026-03-30T03:30:46+00:00

# I’m Just a Tech Addict Building Digital Things

Welcome to the workshop of a tech addict

I am always building something, and often it’s custom dynamic website solutions fueled by my serious obsession with WordPress, AI, automation, and the perfect workflow.

It’s hard to explain some of the work I do without overcomplicating it, but you can see below a couple of my own projects to get the gist.

“Technology should be a tool for freedom, not frustration. I’ve spent decades using my knack for untangling complex technical puzzles into simple, tidy systems that make my digital world run smoother.”

My Personal Projects

## What am I currently working on?

Like all builders, my personal projects are always a work in progress.  I have ideas that I haven’t had time to implement yet, as client work will always come first.

I am naturally a developer, not a designer, so my branding and design work aren’t the most innovative, but the UI, UX and SEO will always be solid.

Custom Membership and Directory Website

### VIP Days

I built this platform in 2025.  It showcases intensive, done-in-a-day service providers.  

The focus on the architecture is a membership for service providers and a directory to promote to potential customers.  

[VIP Days Australia](https://vipdays.com.au/)
[](https://vipdays.com.au/)

Free Custom Directory

### South Coast Women

I created a unique concept platform with South Coast Women in 2025. 

It was too much work for 1 person, so I have since changed it to a free directory for women-led businesses and organisations.  I use this site to test things like automations, workflows, and SEO.

[South Coast Women](https://southcoastwomen.com.au/)

Custom Directory & Marketplace

### Shoalhaven Short Stay

Coming soon

It’s a bit secret, but all will be revealed soon enough. It’s currently a landing page for 1 Nowra property, so the URL can be crawled and indexed

[ShoalhavenShortStay.com.au](https://shoalhavenshortstay.com.au/)

“I don’t look like a nerd, but I architect systems like one.”

Lara Pritchard

## Get in touch

I’m always tinkering with a new build, a broken workflow, or the latest AI tool. If you want to chat about my projects or work with me, I’d love to hear from you.

[Get in Touch](https://clients.larap.digital/public/contact-form)